An American Standard instrument is instilled with the spirit of the legends who’ve shaped it, yet it gives you the freedom to carve your own legacy. And with more than 100 steps invested into creating each instrument, the American Standard is handcrafted with our legacy in mind.
A HANDMADE ORIGINAL
The American Standard isn’t just about who you are. It’s about where we’ve been and who you aspire to be. When you hold it, you know you’ve arrived. When you play it, you’re stepping into the shoes of your musical heroes. This is it–our handmade American classic.
It's the heart of Fender, our tradition of "made-in-U.S.A." excellence at its finest. It's the sound of modern music and the choice instrument of the pros. Put simply, it's 60 years of experience rolled into one incredible instrument—the Standard to which all other instruments are held.